What is Local SEO?
If your business has a physical location, you’ve undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in mystery; what does “Local SEO” even mean? What do you need to do? Why do you need it?
1. What types of businesses need Local SEO?
Any business that gets some or all of its customers or clients locally should seriously consider local SEO. That could be a local restaurant, retail outlet, doctor, dentist or lawyer, but it could just as easily be a local ad agency. If you have a physical address in a city and expect people to go there, you should be doing local SEO for that location. If you offer a local service where you visit clients and give them estimates or quotes, you should be doing local SEO.
2. How is Local SEO different from National SEO?
While all of the elements that apply to national SEO also impact local SEO (on-page factors, links, social, indexing, etc.), local comes with a few unique elements.
The first and probably most important is that for local SEO you need to create and claim a local profile on Google (and other platforms as desired.) Your local listing is an additional web property or link that will show (usually) for localized search results.
The second most important thing is called a citation. A citation is any place online that uses your company NAP (name, address, phone number) all on the same page, in the same format as your local listing. This same format bit is pretty important. While Google is pretty smart, it’s best to make sure that your local citation efforts match your local listing as closely as possible.
Third, reviews. Lots and lots of reviews (preferably really good ones.) Quantity and quality of reviews left for your business on your Google Places page is one of the most important local ranking factors. We can help you build positive online reviews for your business in an effort to increase your search ranking on Google places. Beware doing this the wrong way can negatively impact your search listings. Google is very smart and you must consider all possible factors before trying to manipulate Google. We are EXPERTS at local SEO and nationwide SEO and know all of the do’s and don’ts of seo.
3. How does on-site optimization differ for Local SEO vs. National SEO?
All of the same elements apply, but there are a few things you should strongly consider mixing in. One, make sure your name, address and phone number are used on every page of your site, in the same format as your Google local listing (in the footer is an ideal location.) Two, use your City and State names in your Title tags, Meta descriptions, and the content on your site (as it fits, don’t just force it in there.)
Now that we covered local vs. nationwide lets talk about Virginia SEO Services and the VA Seo Company, and how they do it.
First create a strong social web presence on FB and a few other social sites. Utilize bookmarking, local blogs, local directories, local citations, and more. Get listed on Google Places for Businesses, if you are listed let claim that listing! Make sure it is complete with hours, address, phone, website, and integrate a Google plus page for your business. Try to get your company name and address as shown on Google Places duplicated on other listings like Yellow Pages, Yelp, anywhere you can get a citation, the more you have the better. Be 100% transparent keep your address on everything possible even on facebook and local directories/blogs. Don’t only focus on getting your website linked, focus on getting your address listed as Google sees this and will make your Google places listing rank higher.
As for this local VA SEO Company they use an internal tool and method for helping your local business dominate Google. They offer a local web portal that has premium search optimized listings in the form of a hand crafted blog post, they drive visitors to this page and your website using facebook promotions, and by Boosting posts about your company. Boosting a facebook post usually gets your name in front of 10,000+ local shoppers with 72 hours, they create a micro domain to rank on page one of Google for your name, they go above and beyond with local marketing tactics to get your Virginia based company noticed.
Local SEO is an art form and this company has perfected it.